The Witch, while promoted improperly, is a masterpiece.
Looking back at the commercials, The Witch was advertised in a similar style to a movie like Annabelle. "The scariest movie of all time", and all that. Unfortunately this did negative things for the movie, having mislead many viewers. Did it bring in more of an audience? Absolutely. However, it isn't any secret that popular opinion was disappointment.
At the end of the day, this isn't a problem. The Witch is truly one of a kind. As far as indie horror goes, this is top-notch, as good as it's gotten so far. What the trailers and promotion should have focused more on is the relentless feeling of dread and paranoia throughout the atmosphere. From the Fade In all the way to the closing credits, The Witch is generally an uncomfortable experience. The acting was phenomenal, each role as very well played by their actors. Yes, even those kids everybody was so bothered by, they were amazing.
For viewers seeking an edge-of-your-seat, discomforting, but not over the top film, look no further.
The Witch is and always will be a classic from here on out.